vobios.blog

In their quest to reach to a broader range of students, colleges are trying a number of techniques. The New York Times reports:

Across the country, colleges are trying to reposition themselves to attract more high-quality students and raise their national profiles. But perhaps nowhere is this more challenging than in the South, where university officials often find themselves struggling to temper Confederate imagery without alienating alumni and donors determined to uphold their heritage.

It continues:

Some alumni were also angered by a report commissioned by the university last year by a marketing firm from Chicago that said that the word “South” often had negative connotations for students around the country; the weaker the connection between the South and the university’s name, the better, the consultants said.

That set off a fierce debate over the unofficial logo that the university has been using for at least a decade on stationery, business cards, campus maps and now its Web site: Sewanee: the University of the South. Often the word “Sewanee” is in large type, with the rest of the name in small type underneath.

What the marketing firm failed to notice is that Sewanee is in Tennessee. If you are uncomfortable with the South, why you would consider applying to a college in Tennessee is beyond me.

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