blogging fortune

I remember the day when you could not use the word blog in public due to an excessive amount of blank stares that would surely result. Fast forward a few years and now it’s almost a requirement in certain circles to have one. You know things have gone too far when someone decides to create a Business Blogging Index. From The Long Tail:

Earlier this year I was at a dinner with Doc Searls and we got to talking about why some companies blog and some don’t. Microsoft blogs, and Apple doesn’t. Sun blogs and Intel doesn’t. GM blogs and Toyota doesn’t. And so on.

Perhaps, Doc wondered, the risks and uncertainties of public business blogging are so great that big companies only do it under duress, when their traditional corporate messaging has lost traction. So companies on the way up don’t want to mess with their success by introducing a new lens on the enterprise that isn’t controlled by the PR department. But companies on the way down are willing to try anything to regain the confidence of their customers.

Hmm, I thought. That’s testable. Let’s look at which of the Fortune 500 companies are blogging and compare their past twelve month share performance with those that aren’t. If this theory stands up, the blogging members of the F500 will have underperformed the nonblogging members. And then we can also see if blogging makes a difference going forward, by continuing to follow the two cohorts.

What grew out of this is the Fortune 500 Business Blogging Wiki. I’ll be checking it frequently to make sure I do not miss these exciting new blogs:
Bed Bath & Beyond – pillow news
Exxon Mobil – more reasons to get that SUV
Heinz – ketchup ain’t just for hot dogs anymore
Walgreen – you have to fill your prescriptions somewhere
Wendy’s – square burgers are better

This is my favorite section, though:

Over time, as the list gets more robust, we’ll add the share price performance back in and turn it into a Business Blogging Index so you can see if blogging is indeed correlated to company performance (and who knows, maybe someday some smart mutual fund will actually turn it into a fund you can buy).

The unfortunate part is that some people would actually buy that fund. Forget the management, the cash flow, the product lineup, or the industry. Blogging is what drives the corporations of tomorrow. Amazon.com and Microsoft are more likely to blog than Berkshire Hathaway or Dollar General because they simply “are willing to try anything to regain the confidence of their customers”. Everything is so clear to me now.

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    We spend so much time complaining and bickering about basically non-existent problems and sometimes we forget how awesome it is to be here. Sure, tragedies do exist (check out the drunk driving thread for some sad examples), but generally life is easy. If those young adults who were killed by drunk drivers were able to speak from the grave, the first thing they’d say is that life is short, so enjoy it. They really are proof of how short it can be.

    Some personal examples of my life being beautifupl:

    -Just spend a week in Canmore helping paint my friend’s million dollar home, while mountain biking, drinking, and getting free room and board. And I even got paid for it!

    -Lost my wallet three times so far. Everytime it has been returned. One time I lost it in Edmonton with $70 cash inside, and when it was returned the cash was still in it! (minor miracle, especially in Edmonton!)

    -Lost my passport in NZ while on a crazy adventurue. Got my new passport in the mail the day before my flight back to Canada!

    -The economy is finally starting to turn around. So far this week I’ve saved about $200 in travel expenses thanks to the rising Canadian dollar!

    -Going to Spain in September for $116 thanks to cmyden and his amazinkg travel deal!

    -And we can all agree that the Flames getting Bouwmeester for nothing is something we as a group can celebrate! 9qusnl

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  115. Clejoiple Says:

    Налоговики – миллионеры... БУСАРЕВ ВЯЧЕСЛАВ ВАЛЕНТИНОВИЧ Украина, АР Крым, г.Симферополь.

    Не для кого не секрет, что экономика Украины в настоящее время находится в кризисе. Не смотря на это, есть специалисты, которые под ширмой государственных служащих работают против государства, которое доверило им занимать высокие должности, оплачивает достойную заработную плату, но …?!

    Одним из таких деятелей, является БУСАРЕВ ВЯЧЕСЛАВ ВАЛЕНТИНОВИЧ – председатель налоговой службы АР Крым. Личность, которую можно поставить в пример многим политикам, ведь Вячеслав Бусарев получил старт в карьере государственного служащего когда у власти была Партия Регионов, однако, остался при должности и до настоящего времени, когда Партия Регионов находится в оппозиции, а все почему?! Все очень просто, В.Бусарев работает на свой карман, а не для бюджета Украины, «кормит» вышестоящее руководство ГНА Украины и остается «своим» при любой власти в стране. Перейду к конкретике, подтверждающей все выше изложенное.
    Существует такое понятие «налоговая яма», это предприятие, которое создает затратную часть предприятий-контрагентов посредством предоставления им налогового кредита. Проще говоря, помогает предприятиям контрагентам завышать свои затраты, тем самым минимизируя уплату налогов в бюджет, а иногда при миллионных оборотах предприятий сводит уплату налогов в бюджет к нулю. Как Вы понимаете, деятельность таких предприятий должна быть незамедлительно пресечена налоговой службой, но, под непосредственным контролем В.Бусарева на территории АР Крым были созданы и помогали скрывать налоги предприятиям Крыма и некоторых регионов Украины следующие «налоговые ямы»:

    ЧП «Зовик» (код 24504001);
    ООО «Энерго-ВАН» (код 32153280);
    ООО БК «Абрис-груп» (код 33608264);
    ООО НТК «Энерго-тайм» (код 33898770);
    ООО «Фотон 102» (код 34861343);
    ЧП «Керчмет» (код 34908260);
    ООО «Партенитинвест» (код 34938871);
    ЧП «СЛС-груп» (код 35736934);
    ООО Салтовский хлебзавод» (код 36165787);
    ЧП «БУД-ТИС» (код 36165420);
    ООО «Тенси» (код 36165070);
    ЧП «Крым-строй-ТИС» (код 36165106);
    ЧП «БУД-Т.И.С.» (код 36165394);
    ЧП «ТИС» (код 36165064);
    ООО «Т.И.С.-строй» (код 36165038);
    ЧП «Тисстрой» (код 36165148);
    ЧП «Крымтисстрой» (код 36165174);
    ООО «Южсаппорт» (код 36275069);
    ООО «Латем плюс» (код 36275121);
    ЧП «Крым строй поставка» (код 36478440)
    ООО «Консалавто» (код 36478990);
    ЧП «Сервис-Крым-Сбыт» (код 36583473);
    ЧП «Крым-Сервис-Сбыт» (код 36583447);
    ЧП «Сбыт-Крым-Сервис» (код 36583384).

    Почему то, при якобы тотальном контроле со стороны налоговой, указанные выше субъекты без проведения проверок перестают работать, а на их месте создаются в один день от трех до пяти подобных предприятий, при чем регистрируются в один день, на одних и тех же лиц, также в один день выдается свидетельство плательщика НДС, при отсутствии расчетных счетов в банках.
    Все вышеуказанные предприятия «помогли» своим контрагентам скрыть от налогообложения сотни миллионов гривен, а это бюджетные деньги страны. Соответственно, за «спасибо», т.е. бесплатно, указанные предприятия не существовали бы. Поэтому предприимчивый В.Бусарев обложил данную деятельность «налогом в свой карман», а именно, ставка этого «налога» составила 0,8% от валового оборота деятельности каждого из указанных предприятий, а это в итоге миллионы гривен. Но, как Вы понимаете, без поддержки сверху, такая «деятельность» не существовала бы. Поэтому В.Бусарев должен отдавать некоторую часть денег заместителю ГНА Украины В.Кайзерману, который взамен, за это поддерживает В.Бусарева и ежемесячно либо снижает планы поступления налоговой Крыма в бюджет, либо при угрозе его невыполнения корректирует в сторону уменьшения.
    На указанном примере работы В.Бусарева, становится понятно, каким образом налоговики становятся миллионерами.

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